The Incumbent’s Curse?

This is the paper that Prof.dr. Erik-Jan Hultink is referring to:


Chandy, R. K., & Tellis, G. J. (2000). The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation. Journal of Marketing, 64(3), 1-17. doi:10.1509/jmkg.


Deeplink to the paper [you can only approach this if you are at the university’s network or via VPN]: